At Affirm by Sonia, we believe that true beauty radiates from within — and that skincare should nurture your skin and your soul. We are more than just a skincare brand. We are a movement of confidence, empowerment, and radical self-love.

Every product we create is thoughtfully crafted not only to nourish your skin with clean, cruelty-free ingredients, but also to uplift your spirit through the power of affirmations. Because when you take a moment each day to affirm your worth, your beauty, and your power — your glow becomes unstoppable.

Clean, Conscious Skincare

We are committed to formulating luxurious, high-performance skincare that is:

• Vegan, cruelty-free, and paraben-free
• Rich in botanical extracts, antioxidants, and nourishing oils
• Gentle on sensitive skin and crafted for all skin types
• Free of unnecessary fillers, artificial colours, and heavy fragrances

Our ingredients are carefully chosen not just for their visible benefits, but for their ability to restore, balance, and energize your skin — naturally.

The Power of Affirmations

Every Affirm by Sonia product comes with a carefully selected affirmation — words designed to ignite confidence, gratitude, and positivity within you.
We believe skincare is a sacred opportunity to speak to yourself with love, kindness, and encouragement.

When you apply your skincare with an empowering affirmation, you’re not just treating your skin. You’re transforming your energy. You’re reminding yourself who you truly are: strong, radiant, worthy. It’s skincare that speaks to your soul — and it makes all the difference.

How to Apply and Affirm

At Affirm by Sonia, skincare is more than a routine — it’s a daily ritual of self-care, self-love, and self-belief. Here’s how to turn your skincare into a moment of magic:

1. Pause and Be Present

Before applying your product, take a deep breath.
Allow yourself to be fully present in this moment.

2. Apply with Intention

Move slowly and gently as you apply your product.
Feel the textures, breathe in the scents, and awaken your senses.

3. Speak Your Affirmation

Repeat the affirmation that comes with your product (or one of your choosing) — out loud or silently.
Let the words infuse your heart and mind with positivity.

4. Visualize and Feel

Imagine the affirmation unfolding in your life.
See your confidence, your glow, your energy rising with every gentle touch.

5. Carry It With You

After your ritual, hold onto that beautiful energy.
Move through your day (or drift into sleep) knowing you are nourished, empowered, and unstoppable.

✨ At Affirm by Sonia, skincare isn’t just what you put on your skin.
It’s what you speak into your life.
Welcome to a new kind of beauty — the kind that starts within and radiates outward.